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Don’t get carried away thinking social media is going to suddenly turn you into the next Steve Jobs.   I’ve watched far too many salespeople think the only way to really leverage social media is to belong to every social media site available.

When you try to participate in every social media site, you may be spreading yourself too thin and you wind up having zero impact with any of them. Target your efforts.  Participate only in those sites where you can devote attention and create the presence for which you are looking and that you have time to maintain.  For most people, this means Facebook, LinkedIn and Twitter.

Participating in any other social media sites may not be a good use of your time.  The only exception being a site devoted exclusively to your business niche.

So what do you think?  What kind of impact is social media having on your sales success?

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