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Lately, I’ve heard many salespeople complaining about how difficult it is to sell in this economy. My first response is that your market is only as tough as you make it out to be. Your level of success is not driven by others; it is driven by what YOU do.

For example, the iPod was not created by Microsoft. It was created by Apple at a time when many people had written them off as a company that had been run over by everyone else. The folks at Apple took what they did best and found a way to leverage it. In doing so, they rewrote the rules of the music industry.

Whatever you’re selling, remember it’s your market, your decisions, your time. It’s how you choose to use them that will ultimately decide what your market looks like.

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