If you’re a salesperson who has retained customers for years, celebrate them by recognizing the anniversary of your initial contact with them. Dropping them a note of thanks for your established relationship is a great way for your customers to realize how much you think of them and a means of taking the relationship to an even higher level.

How should you keep track of all these dates? Obviously, you need to find a system that works for you. Some ideas may include documenting them on a simple spreadsheet, entering them into your Outlook calendar, or writing them in your planner. If you’re organized, you’re already using ACT, GoldMine, or SalesForce and if so, this is the type of information that you should be recording in it. At the beginning of each month or week, take some time to send them an email or to jot them a note of thanks for their faithful partnership. This small effort helps to keep your relationship personal, and in today’s hurried and automated world, your customer will notice.

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