It’s the time of year for me to rant and rave about excessive holiday gifts! There’s nothing wrong with giving somebody a gift of appreciation for their business. However, what upsets me is when a sales person gives a gift that is excessive in value or taste to what the customer is used to receiving or may expect. There’s no need to feed the frenzy of trying to “out-do” everyone else in terms of the monetary value. Remember, the real value of your gift is in the meaning behind it – a true appreciation for their business.