I’m amazed at the number of sales people who fail to take advantage of the Christmas season (or any holiday period) to jump ahead. I run into people all the time who tell me that they take it easy around any holiday period because, in their minds, people don’t want to be bugged. That is the farthest thing from the truth! The best example I know is something I experienced as a new sales person. Being a novice and not having been brain-washed by veterans, I believed every workday was a great day to sell. The day after Christmas promptly at 8 AM I walked into a new account I was trying to land. Needless to say, the customer was shocked and stunned I was there. Over time, the account wound up being a great one for me. On numerous occasions, the buyer said it was a result of me walking in promptly on December 26 because it showed him I could be counted on.

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