Leaving voicemail messages is not a very effective way to develop new relationships, but it is a great way to keep in contact with your current customers that you don’t deal with frequently. The entire process takes less than 5 minutes a day if you do it between 7:00 and 7:30 AM. During this time, the majority of people are not at work. Calling them early in the morning almost guarantees that you’ll reach their voicemail, allowing you to make 3-5 calls in the span of only 5 minutes. Your objective should be to keep the person you’re contacting from forgetting about you. Start the message by telling your contact that you haven’t heard from them lately. Compliment them on their business or simply suggest that the two of you should talk later. If you happen to reach someone at this time of morning, all the better. The person who answers will be impressed that you’re at work before most people, and, chances are, they will be willing to talk for a few minutes. Remember, your objective is not to sell anything. It’s simply to raise the other person’s awareness of you, thereby opening the door for future sales.

Especially in today’s marketplace, keeping your name in front of your clients is crucial. Everyone is fighting for business and those who don’t put forth the effort to stay on the top of the list will quickly fade or be replaced by their competition. Remember, “out of sight, out of mind.” Using this early morning voicemail technique is especially effective because it accomplishes your purpose with great efficiency. Not only have you started your day off achieving an important goal, you can use the rest of your time to focus on your day’s objectives.

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