roadFamily vacations as a kid meant piling into the station wagon, loading it down with camping gear and driving hour after hour, day after day.

You see, I grew up near Seattle and my dad’s idea of a vacation was to visit America — and by America, I mean North America.

One year it was driving to Boston, NYC, and Washington, D.C.

Another year it was the trans-Canada highway.

As a kid, it was a kick. My only problem was I had to sit next to my sister, but that’s a story for another day.

What does this have to do with selling?

Well, the reason I’m reminiscing about my childhood and sharing glimpses with you is we thought nothing of the risks and lack of conveniences back then.  The car didn’t have seat belts,  air-conditioning, cruise control or DVD players.

But we thought we were living large because it had an AM radio that worked!

To us, it didn’t matter what the car didn’t have.  Why? Because we didn’t know anything different.  Our expectations of the car were just fine. It held up great.

Can you imagine doing a 6,000 mile family vacation in a car like that today? There’s no way you would do it and there’s no way I would do it.   The lack of safety and conveniences would have all of us shaking in our boots.

You see, we all have expectations.

Back in the 1960s, expectations were different than today.  To me and my family, being able to travel cross-country was the ultimate living large dream!

Stop and ask yourself, “What are my expectations?  What are my dreams?”

Simply put, are you dreaming and setting goals big enough?

Recently, I’ve been thinking a lot about goals and I’m wondering if my own expectations are set too low.  Have I played it too safe?  Have I thought too small?

Are your expectations in need of a shake up?  Would having different expectations create different goals?

Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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