It’s game time!  If you are in sales outside of the United States, then you need to pay close attention to the World Cup. Regardless of whether you call it soccer or football, it is definitely a great conversation starter.  In fact, one of the quickest ways to get someone talking is to ask how their team is doing.

Use the World Cup as a way to develop deeper relationships with your customers and with prospects.  Be sure to record whatever information they share with you regarding their favorite team, as it can certainly continue to be a conversation generator long after the World Cup is over.  Whether you are talking on the phone, in person or via email or social media, don’t hesitate to start a relevant conversation around this topic.  Not familiar with this level of soccer?  Visit www.fifa.com to find out more.

The more you can be on the look out for ways to genuinely connect with your customers’ interests, the better the impact on your sales motivation (and ultimately on your sales!)

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