Not long ago, Rob “Waldo” Waldman released his book Never Fly Solo: Lead with Courage, Build Trusting Partnerships, and Reach New Heights in Business.

Based on the title and cover photo of this book, it would be easy to relegate it as just another addition in the long line of “macho” leadership books.  But as the old cliché goes, don’t judge a book by its cover.

The book could be best described as a phenomenal roadmap of integrity.  I say this for one simple reason – the author, Rob “Waldo” Waldman, goes beyond simply sharing adrenaline-laced fighter jet stories.

“Waldo” strips away all the images and all the testosterone-laden examples and allows you to look inside him in a way that I have never seen somebody of his level ever do.  As he shares humbly the stories behind the stories, you see emerge a life that exemplifies integrity and leadership at its highest level.

After you read how “Waldo” handled personal and professional challenges, you can’t help but ask yourself what your response would have been in the same situations.  He gets you to assess at a very deep level where you stand in your leadership and integrity.  There’s a reason why numerous companies seek “Waldo” to speak to not only their sales teams, but to all of their employees.  What he says does indeed make a significant difference to people.

You can’t go through life without a “wingman” or a “wingwoman.”  In the same manner, you can’t go through life without being a wingman or wingwoman to someone else.

As I was reading the book, I couldn’t help but reflect on various companies that have allowed their integrity to suffer because they compromised their values.  I wonder what would have happened to them if they had been practicing what “Never Fly Solo” is all about.

I highly recommend this book as part of your reading list. You can also visit Waldman’s website at www.YourWingman.com.  Begin today to gain some wingman insights!  What you learn and put into action can’t help but positively impact you personally and professionally.

Copyright 2011, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

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