I run into salespeople all the time who say they believe in their product and price, but a true test is this:
Would you buy from you? Do you believe in your material enough that not only would you buy, but at the price you are asking?
The most successful salespeople are willing to dig into the depths of such questions.
Check out the below video to better understand what I mean:
Copyright 2013, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.