If you want to feel confident in your price, you have to be willing to walk away.
As I have often said, sometimes the most profitable business you get is the business you don’t get.
You have to be willing to stand firm in your price and value proposition. If you start discounting with one customer, you will think you have to rely on a discount for every sale.
Be willing to walk away! You may be surprised at the number of customers who initially reject your price, but then return and actually pay your full price.
Check out the video to see what I mean:
Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.
