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Your customer’s desired outcomes!  THAT is where your focus needs to be.  And THAT is how you are able to sell at full price.

Too many salespeople miss out on greater success because they are too wrapped up in their product’s features.

But when you thoroughly understand what your customer really wants, you are in a much better position to sell at FULL price!

Check out the video to see what I mean:

Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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