Nothing good can come from comparing yourself to your competition, so don’t do it!
Devote that energy instead to genuinely listening to your customer and showing them why you are the right choice to meet their desired outcomes.
There is much success to be had, but you will limit yourself greatly if you become consumed with how you stack up against the competition.
Check out the below video to see what I mean:
Copyright 2013, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.