Invest!   That’s right.  Customer’s don’t want to “buy” anything. They want to invest.

Customers will invest when they see that the value they are getting is equal to or greater than the money you are expecting them to give you.

Never ask a customer to buy.  Get them to a point where they see it is worth it to invest.

Check out the below video to see what I mean:




Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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