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No salesperson really likes telling his or her customers that a price increase is on the way, especially in a soft market.  If you don’t want to get rattled, read this article closely. Not only will you be better equipped to communicate the price increase, you will be able to do it without your sales motivation taking a huge hit.

Selling a Price Increase in a Soft Market

Copyright 2011, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

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