When a salesperson is passionate about serving their customer, they won’t allow price to become a reason why the customer won’t buy from them. 
When a customer is passionate about having something, their passion will outweigh any concerns about price.

Passion is such an incredible sales tool.  It always amazes me how some salespeople are able to close sales that appear to have no logical chance of closing except for the passion they show in working with their customers.  If you don’t completely care about your customers, it will show.  You may think you can hide it, but you can’t.

 For further reading on the value of passion, check out my article, “Passion as a Sales Tool” by clicking on the link below.

“Passion as a Sales Tool”

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