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Sales Training Tip #236: Accurately State Your Price

When verbally communicating your price, state the absolute amount.  Don’t give it in a “round number” or a generality.  Doing so weakens the confidence the customer has in you and will only serve to raise questions.

Stating your price in absolute terms is a key way to communicate your confidence in what you’re selling.  In fact, when I’m working with clients on their pricing strategy, I recommend having their pricing be an uneven amount.  When you state your price at an odd amount, it is perceived in a way that states, “we’ve done a lot of research on our pricing and this is what it is.”  For example:  $500 is a poorly stated price. $547 sounds more convincing, plus you’re making nearly 10% more.

If you’re looking for training on how to successfully execute a price increase, check out my sales training program entitled, “The Pricing Advantage”.  You can access the information by clicking the following link:  “The Pricing Advantage”

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