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Motivated salespeople are always better than unmotivated ones. The same goes for customers. In the United States, April 15 is the day that everyone’s income taxes are due for the preceding year. Needless to say, it makes a lot of people quite grumpy. Take advantage of it! Let your sales focus all week be on helping people see the return on investment they will receive from doing business with you. Play it up! Run with it! I have always used the strategy of taking full advantage of any situation as it presents itself, and with tax day coming up on Wednesday, you certainly have nothing to lose.

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