I’m amazed at how often I see sales made with poor presentations in terms of content, but that still work because of the energy that’s created between the salesperson and the customer. A key thing to always remember is that momentum can impact a buying decision and the energy that is needed to create momentum must come from the salesperson. Anytime the customer has more energy than the salesperson, the result is a sale based only on necessity. Rarely will it ever be a sale that results in a relationship. Keep in mind that this idea is not a license for the salesperson to go overboard with gushing exurberance that borders on childishness. Rather, it shows the importance of the salesperson having and showing more energy than the buyer.
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