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Mark’s new article, “Maximizing Your Price – The Value / Benefit Equation,” has been featured on Salespractice.com. In the article, he explains how to encourage your customers to buy from you, even in difficult economic times. By focusing on the value / benefits they will receive rather than the cost, they will see that continuing to do business with you is imperative for their success.

To read the entire article, click on the link below.

“Maximizing Your Price – The Value / Benefit Equation”

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