Do you even believe in the price increase?
This is a hard question to answer honestly, but it is one that you absolutely must answer. The number one reason price increases fail is because the salesperson does not believe in the price increase.
For more on this, take a quick peek at what I have to say in this video on why price increases fail.
The sooner you wrap your arms around how you really feel about pricing, the quicker you can get on a path of feeling comfortable with the tremendous value your product and/or service bring to your customers.
The more confident you feel in the value you bring, the more confident you will feel about your pricing.
Copyright 2011, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.