The new norm is there is no norm. Did you wake up this past January and think that 2020 would be what it is now? Probably not. This is causing a real problem, because it’s making too many salespeople be reactive in nature. You can’t afford to be reactive. More than ever in this point in time, you must be proactive. I wrote the book, A Mind For Sales, where I stress the importance of having a proactive mindset. Believe it or not, you can’t control what’s going on out there. I can’t either. Neither one of us knew what would transpire over the last 60 to 90 days and we have no idea what will unfold over the next 60 to 90 days. 

Video – Are You a Proactive or a Reactive Salesperson? 

The problem I see is too many salespeople hunkering down and saying, “I’m just going to take care of existing customers. I’m going to just react to what’s happening out there.” If this is you, I urge you to stop now. This is the time, more than ever, to be proactive. You probably wonder how you can be proactive when you can’t determine what will happen in the future, but you know what? You do have control over what you’re going to do, and you can help control what your customers and prospects choose to do too. 

Be proactive in bringing ideas and solutions to your customers. More than ever, you need to be their R and D, (research and development) Department right now. You need to reach out to prospects because you need to be the one that helps them with the many decisions they need to make. Since we’re in the middle of summer, I know how easy it can be to just kick back, relax a bit, and just wait until fall to see how things evolve. However, you don’t know what will happen – good or bad. If you’re not proactive, you will waste valuable time. 

Starting right now, work on getting out of the reactive mode and into the proactive mode. Be proactive in bringing ideas to your existing customers and helping them find solutions. Most importantly, be especially proactive with your prospects. If you don’t control your future, why should anybody else try to control it for you? You own your future. You own your success. It all starts by being proactive with how you reach out and do sales every day, every hour.

In my book, A Mind For Sales, I share that being a successful salesperson really comes down to your mind because your mind is your greatest asset. Learn how to develop a proactive mindset to change your mind for the better.

If you haven’t read it, go buy a copy today! Also, do me a huge favor and post a review on Amazon. Reviews are the best way to help spread the word.


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