To attract high-quality customers and grow your business, implement these ten proven strategies.
When you have better customers, you’re able to grow your business.
1. Be referable.
Your best customers are going to come from your existing customers, so make it easy for people to refer you.
Give them something, you can share with them. The idea is to make it very, very simple.
2. Give referrals.
What’s funny is we all want to get referrals, but many times to get referrals, we have to reciprocate.
Establish a referral mindset by proactively recommending others. It’s not a direct exchange, but fosters a culture of mutual support.
3. Become the visible expert.
This may be on LinkedIn. You want to be seen on LinkedIn as the expert in your niche.
You may contribute to your trade association or a publication that your association puts out, but when you become the visible expert, it’s amazing how high-quality customers start to reach out to you.
4. Help others.
Adopt a service-oriented mindset by going the extra mile to assist others. Word of your helpfulness will spread, enhancing your reputation and attracting potential customers.
5. Love your customers.
Celebrate your customers’ successes, whether they’re professional achievements or personal milestones.
Expressing genuine congratulations strengthens relationships and fosters loyalty.
6. Be strategic in everything.
Focus on strategic planning rather than just tactical actions. By understanding the bigger picture, you can better align your efforts with your customers’ needs and your business goals.
7. Be easy to work with.
Nobody wants to do business with people that are really hard to work with.
Be that easy person because you’re there to return phone calls. You’re there to meet with them. You’re there to get them the information they need.
8. Make it easy to find you.
Make yourself easy to find online. Maintain an updated LinkedIn profile, have a professional website, and ensure your contact information is accessible. Engage actively in relevant trade associations to boost your visibility.
Make it easy for people to find you, and that means staying in touch with them.
9. Speed.
Don’t slow things down or delay. If somebody makes an inquiry, you reach back out to them immediately. Don’t wait for a couple of days.
Delays can turn potential customers away. Be fast in all of your correspondence.
10. Be the optimist in tough times.
Stand out by being an optimist, especially during challenging times. Your positive outlook can be a beacon for potential customers and set you apart from competitors, or as I like to say, “A two-watt light bulb looks pretty good in a dark room.”
If you can be the optimist, you’ll stand out.
How to Present Your Price and Get It
How to present your price with unwavering confidence and secure sales like never before.
Episode 237 is out now!
Streamline Your Sales Process
w/ Will Barron
How stripping away unnecessary steps can streamline your approach and boost your results.
Find. Ep. 238 EVERYWHERE!
