Sending an email late Sunday afternoon or early Sunday evening can be a great way to reach a lead or prospect who just hasn’t responded yet to other prospecting attempts.
Sending an email this time of the week to a mid-level manager can be a great way to catch them, as most managers do spend time early Sunday evening going through email, seeing what their week to come is going to be like. Many times an email you send will get far more attention on a Sunday than it would during the week.
The reason is simple. During the week, the mid-level manager is swimming in problems and they simply don’t have time to deal with any email that isn’t 100% related to their immediate needs. Sunday evening can be just the time you need to be able to capture the person’s attention for 30 seconds to read your email.
Check out the below video to see what I mean.
https://www.youtube.com/watch?v=uI_Nfhf0378
This is just one of the many issues I discuss in my new book, High-Profit Prospecting. Suggest you pick up a copy and check it out for yourself and your team. You can find out more at this link.
Copyright 2016, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.
One Response
Thanks for this post-Mark! I never send out emails on a Sunday. Today being Sunday, I will be sending out some follow-ups per your advice 😀