What do guns, ammo and your sales motivation have in common? More than you think.

I’m not advocating the way you increase your level of sales motivation is by walking into your next sales call with a gun.  I might be called “The Sales Hunter,” but that’s not a strategy you’ll hear from me.

Guns, ammo, and you as a salesperson do, however, have a lot in common.

If you think about it, there is no way you can fire a gun without ammo.  In fact, a gun without ammo might serve a purpose in some situations but it wouldn’t do much good if you wanted to actually use it for target practice or hunting.  The same thing can be said of the product or service you sell

What you sell is of little use unless customers know you have it and can share with them the benefits.  This is your job as the salesperson.

The ammo comes into the situation when we compare it to your level of sales motivation. The more sales motivation you have, the more you’ll be able to share with your customer the product/service, or in this case the “gun.”  The more “ammo” sales motivation you have, the more effective you are as a salesperson and the more powerful the gun becomes.

Whatever it is you sell will become far more powerful to you as a salesperson and to your customer if you are operating at a highly motivated level.

We have to stop and ask ourselves what type of ammunition are we putting in our gun?  Are we putting in bullets that will give us maximum power, or are we merely filling the chambers with whatever ammo is available?

I’m not looking to turn this into a discussion on weapons, but I am trying to drive home a point that your level of sales motivation is going to impact dramatically your sales results.

Don’t think for a moment it’s all only about the product or service you sell and whether the customer wants it.  The fact of the matter is the level of sales motivation you take into the selling process is going to determine far more of your results than you realize.

If you’re going out hunting, you’re going to make sure you have ammo that is most suitable for your gun and what you’re hunting.  Same thing is true with selling.

You want to head into a sales call with the right product or service (gun), the right sales approach (you) and the right level of sales motivation (bullets). You certainly don’t want to forget  the “bullets” on your next sales call.

Copyright 2011, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

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