Sales Process, Sales Prospecting

Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

August 2, 2016
By Mark Hunter

Is it advertising that’s needed to create customers or is it marketing? Does it matter?

Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free!

I’ve known Matt for several years and I am a big fan of the work his team does, so when he asked me to read it, I certainly did.

If you’re an agency or in any type of a marketing role, you need to read the book. He challenges a lot of conventional thinking and, in particular, I jumped on pages 3 through 9. My passion has always been toward sales versus marketing, but he does a great job of pushing our thinking on both.

Take a moment regardless of whether you’re in sales or marketing and ask yourself these 3 questions:

What problem are you solving and for whom?

What is your sales process, and how does it align with how your buyers buy?

How are you going to decrease acquisition costs over time?

Simple questions that demand complex answers and that’s just in the first few pages of the book.

I’ll let you think about these 3 questions, but don’t do so by just thinking about your business today. Push yourself further and ask yourself what these answers might look like 3 years from now. Tactical thinking is answering today’s questions. Strategic thinking is determining what tomorrow’s questions will be.

I like hanging around with smart friends like Matt. Thank you, Matt, for being willing to push our thinking and being willing to share with with everyone.

You won’t regret getting the free copy of Full Funnel Marketing.

Share the Post:

Leave a Reply Cancel reply

12 Key Strategies to Become a Top-Performing Salesperson

How to Recover When You Miss Your Sales Plan

9 Critical Sales Mistakes to Avoid

10 Sales Myths Blocking Your Success

Downloadable Sales Resources

Email Prospecting Checklist

A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.

Subscribe Now

Subscibe to The Sales Hunter Email list to get the latest posts and exclusive sales content right in your inbox.

The Sales Hunter Podcast features Mark Hunter and top sales leaders, delivering actionable insights to help you become the salesperson you’re meant to be. This show isn’t just for entertainment—it’s designed to empower you with strategies to turn prospects into profits. Subscribe, leave a review, and start selling with confidence!

The Sales Hunter University offers top-tier sales training available in real-time or on-demand, accessible on any device. Named a Top 10 Sales Development Program in 2022, it’s perfect for sales teams, managers, and driven individuals. Each course is expertly designed by Mark Hunter to deliver the results you need.

Ready to amplify your sales impact?

Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today’s toughest selling questions with a logic that will help you win more deals and make more money.

When you sell with confidence and integrity, uncertainty becomes your competitive advantage and the sale becomes logical.

Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

Leave a Reply Cancel reply