Email Prospecting: Your Emails are Likely a Bigger Waste of Time Than You Think

 

Everyone wants to think using email to prospect is incredibly efficient and the only effective way to generate leads in today’s marketplace.  Excuse me, but let me say it right now: Chances are your emails aren’t making the impact you think.

Stop and ask yourself this question: “How does my prospecting email look on a smart phone?” This is one of the biggest mistakes salespeople make. They craft what they think is a great email on their laptop, but fail to realize that the recipient will most likely read it on a smart phone.

Recently I interviewed prospecting email expert, Heather Morgan, the CEO of  www.Salesfolk.com. We had a long conversation about the issue with email and prospecting and you can hear a portion of the conversation here:

https://www.youtube.com/watch?v=qub6uGMimes

 

We talked about a number of things, but here is a quick summary:

Quantity does not equal quality! Just because you send out thousands of emails, don’t go thinking they’re quality emails.   The tighter we know who we’re prospecting, the better we can craft the email. It’s time for us to start thinking in reverse when it comes to emailing prospects. Mass emailing does not equal quality. It’s merely more mass!

When you fail to email with integrity, you’ll wind up with prospects who lack integrity. Let’s face it. You attract who you’re appealing to. When we allow ourselves to use less-than-desirable and stupid email practices, the only thing we’ll wind up with is prospects of the same low caliber.

What works in one industry doesn’t always work in another. Far too many salespeople are quick to embrace prospecting strategies tech companies are using, thinking they’ll work in heavy manufacturing, etc. Success will only be achieved when the strategies used are the strategies that fit for the industry you’re trying to reach.

Times change and so too must your strategies.

It’s amazing how quickly an idea that worked so well in an email can become a busted play. When you’re doing what everyone else is doing, what makes you think you’ll be seen as different?

Check out the full interview with Heather and be sure to grab my new book, High-Profit Prospecting. In the book I break down each element of prospecting, including email, and I show you examples on which you can build your plan.

Thanks to Heather and don’t forget to check out her website at www.SalesFolk.com

High Profit Prospecting

Copyright 2016, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.

 

 

 

Share the Post:

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Downloadable Sales Resources

Top 10 Reasons Most Prospecting Plans Fail

A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.

Subscribe Now

Subscibe to The Sales Hunter Email list to get the latest posts and exclusive sales content right in your inbox.

The Sales Hunter Podcast

The Sales Hunter Podcast features Mark Hunter and top sales leaders, delivering actionable insights to help you become the salesperson you’re meant to be. This show isn’t just for entertainment—it’s designed to empower you with strategies to turn prospects into profits. Subscribe, leave a review, and start selling with confidence!

The Sales Hunter University

The Sales Hunter University offers top-tier sales training available in real-time or on-demand, accessible on any device. Named a Top 10 Sales Development Program in 2022, it’s perfect for sales teams, managers, and driven individuals. Each course is expertly designed by Mark Hunter to deliver the results you need.

Sales Logic Podcast

Ready to amplify your sales impact?

Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today’s toughest selling questions with a logic that will help you win more deals and make more money.

When you sell with confidence and integrity, uncertainty becomes your competitive advantage and the sale becomes logical.

The Ultimate Email Prospecting Guide - Mark "The Sales Hunter" Hunter

Download the Ultimate Email Prospecting Guide today!

Enter your information and we’ll immediately send you our most popular download, and add you to our weekly Sales Tip newsletter.