1. Use silence with confidence.

Few things communicate confidence better than the ability to use silence.  Here are a couple of ways: First, of course, is when you communicate your offer or anytime you are looking for a response to a question.

Ask your question and remain silent. Yes, it can seem awkward, but it’s amazing how it will improve your position.

Another way is when the customer sends you an offer via email or voicemail. Don’t rush to respond. Just wait and remain silent. You’ll be amazed at how many times the other person will take your silence as rejection and in turn sweeten the deal for you.

2. Take control by creating deadlines.

Naturally the person in control has a higher level of confidence. An easy way to do this is by setting deadlines. It might be something as simple as saying how you need to know an answer to a particular question by a specific date to ensure “x” can happen.

3. Know in advance what you will offer and what you won’t offer the customer.

Nothing rattles people more than getting into a negotiation and not knowing what to do. The more you can know in advance what your various positions will be and, more importantly, what they won’t be, the more confident you’ll be.

4. Don’t let the other person rattle your self-esteem.

Never forget that the other person is just another person. Regardless of their title, their name or who they work for, they’re another person just like you. If they want to attack you personally, you walk away immediately without hesitation. Anyone who attempts to negotiate by knocking down the other person’s self-esteem is not someone you want to deal with.

5. Be ready to walk away and don’t hesitate to do it.

If you don’t know in advance at what point in a negotiation you will walk away, you will never do it.   Walking away is something that is rarely done and I’m not advocating doing it except in very rare situations.

The key is in knowing you can walk away. Just the feeling of knowing you can walk away is a huge way to build your confidence.

6. Never allow yourself to think the deal you’re negotiating is the only one you’ll ever get.

In the heat of a negotiation, it’s too easy to become so attached to it that you come to believe it’s the only opportunity you will ever have.   I’m always amazed at how new opportunities always seem to emerge.

And in closing, the best advice I can give you is to check out Breakthrough Sales University.

Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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