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Sales Motivation: You Can’t Possibly Read It All

With technology and social media, we now have at our fingertips a never-ending stream of tips and motivational material. This is both a blessing and a curse. Obviously, it is a great advantage to have access to so much content. The flip side, though, is that it can feel like information overload. We can quickly become paralyzed and not implement anything.

Here’s my suggestion: Don’t beat yourself up that you can’t read and implement all of it. Instead, incrementally improve your skills by focusing on what you do learn and can implement. And remember…everyone is in the same boat. We each have only so much capacity to process information.

So don’t go to a place of feeling overwhelmed. Instead, pat yourself on the back for what you are improving upon each day. Even if it feels small, it really is quite significant.

I’m on this tangent for one simple reason: Your competitors are not taking the time to read. There’s an old expression (of which I cannot remember who first said it) that goes something like this… if you want to be an expert in your field, all you have to do is read for 30 minutes a day for two years and you’ll have amassed more knowledge about your subject than your competition. I know what you’re saying, “Who’s got 30 minutes of extra time each day?” The point is not the 30 minutes. The point is all you have to do is something that allows you to expand your knowledge on a daily basis. Within time, you will be more knowledgeable than your customers and your competitors.

So don’t concentrate on reading everything. Simply concentrate on reading something.

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