Are your emails getting through the way they did a couple of years ago? Your email might get through, but is anything coming of it? A great strategy is to email mid-level managers and others late Sunday afternoon.
There is a large segment of the business world that uses Sunday evening to get ready for the week. I know when I was in a corporate role, that was the norm for me. Getting ready for the week typically includes digging into email, and that means it could be a great time for you to send that personalized email to the person you’ve been trying to reach.
The worst thing you can do is set up the email to go out automatically and then think you’ll follow up Monday morning. No, you want to be monitoring email yourself Sunday evening. If the person does respond, you want to respond back Sunday evening. Responding Sunday evening puts you into the same universe as the person you sent it to — you’re both working Sunday evening.
Sunday late afternoon allows you to reach people who are stretched Monday through Friday and with whom you have little ability to connect.
Check out the video to see what I mean:
You’ll find numerous techniques and success stories like this in my new book, High-Profit Prospecting.
Mark Hunter, your next keynote speaker:
Mark Hunter, CSP, “The Sales Hunter” is recognized globally as one of the top sales speakers, known for his challenging insights, high-energy, and passion to create change that he delivers each time he speaks, whether it be a sales kick-off meeting, corporate function or association event. Mark Hunter is the author of the best selling book, High-Profit Prospecting. Here’s what others are saying:
Mark presented “Accelerate Your Sales Prospecting” at the February 2015 Institute for Excellence in Sales program in Northern Virginia. He nailed it and gave the 150 selling professionals and business owners in attendance amazing tips, strategies and tactics they could implement that day. The sales leaders at our program universally acknowledged Mark as one of the top speakers we’ve ever had.
- Fred Diamond, Executive Director, IES Washington DC
At our annual company sales meeting we’ ve never seen a speaker work so hard, with advance preparation, with such genuine style of delivery, and with such hunger for results. If you weren’t on the edge of your seat….you were in a coma. Period!
- Mark Allen, Regional Manager, Marlin Companies
Mark’s strategies are innovative, easy to follow and easy to use in the “real world.” He customized his strategies to directly speak to the issues and challenges facing our unique business, and he helped us encompass specific selling examples. This training was very applicable to our sales staff, both at a senior and junior level, as it reinforced important sales techniques.”
- Danielle Pakradooni, Blue Man Group
Copyright 2017, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.