I like to read. It’s been something I’ve done my entire life.

Whether it be articles on websites, newspapers, magazines or books, I tend to devour them.

It drives me nuts when I don’t have enough time in a week to read as much as I would like to.

What I enjoy most in my reading is being able to gain a cross-section of insights on as many topics as possible. It’s my curiosity and I love it and I hope I never lose the urge.

We all know reading is important if we are going to grow personally and professionally.  With that said, I was blown away by an article I read recently in Bloomberg’s Business Week magazine regarding Steve Ballmer.

Remember Steve Ballmer is the retired CEO of Microsoft who recently purchased the NBA San Diego Clippers for $2 Billion.  Rest assured, he still has many billions left to play with as he sees fit.  Steve is in a position where he could kick back and enjoy life.

Now, let me share with you what the article mentioned about Steve.   He’s teaching a course at Stanford, but more importantly he’s spending his spare time hitting up other professors reading their course books and pumping them for information on a wide range of subjects.  I love it!

Here’s a guy who is not satisfied and has a desire to learn more.

What I find interesting is the truly interesting people are interesting because of the way they never stop learning and never stop reading. I’m not going to be so brash as to put myself in the same tier of intellect with Steve Ballmer, but I’m going to take a cue from him to keep reading.

Now you’re asking how much I read per day?  I have no idea.

I just know I’m reading any moment I can, and yes it varies dramatically by my schedule.  A day with several flights may result in 3 hours or more of reading.  A day of speaking may only result in 30 minutes or so.

Regardless of my day, I can’t say I ever have a day that I don’t spend at least some time reading.

Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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