by chris | Oct 7, 2015 | Sales Process
Recently after a conference where I spoke, a salesperson asked for ideas on how he could increase his value. The question got me thinking, so here’s my list of what you need to be doing to become a top-performing salesperson: 1. Ask your customer questions both...
by chris | Sep 19, 2015 | Profit Maximizing Price, Sales Motivation, Sales Process
Invest! That’s right. Customer’s don’t want to “buy” anything. They want to invest. Customers will invest when they see that the value they are getting is equal to or greater than the money you are expecting them to give you....
by chris | Sep 17, 2015 | Profit Maximizing Price, Sales Process
Why would you want to cut your price? Just because your customer is looking for you to reduce your price does not mean you need to do it! Lowering your price is never a “one-time” event. It’s permanent. The money you give up is gone for good and,...
by chris | Aug 7, 2015 | Profit Maximizing Price, Sales Motivation, Sales Process
The believability a customer has in you will only be equal to or less than the credibility you’ve established in their mind. The believability a customer has will determine their belief in the outcomes they expect to receive. The price they are willing to pay...
by chris | Apr 21, 2015 | Profit Maximizing Price
“Cost-Plus” pricing is a common approach used by many businesses. It’s one that many financial people will argue is the right approach to ensure costs are covered. Approach is you start with your costs and then add on what you feel is an appropriate level of...