surcharges | The Sales Hunter

Do You Still Like Your Surcharge Pricing Strategy?

by chris | Jan 20, 2015 | Profit Maximizing Price

A few years ago, it was popular for companies to tack on energy surcharges as a way of increasing the price without (in their eyes) actually increasing their price. For years I’ve talked about how this is a dead-end strategy that will always backfire. Every...

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Do You Still Like Your Surcharge Pricing Strategy?

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