Discounting Your Price is Not an Option

Does it make sense to discount your price to make a sale? Does discounting your price lead to more business? These are two questions I get asked a lot. I could give you any number of reasons why discounting your price does not make sense, but let me say the number one...

The Slippery Slope of Discounting

I start this by saying that you must believe in the price you are offering for your product or service. If you as a salesperson — or worse, if you as a sales manager — do not believe in the price of what you sell, then that is a bigger problem than whether...

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