by Mark Hunter | May 24, 2019 | Sales Leadership, Sales Mindset, Sales Process
Maybe the right question is: how do customers define credibility? The issue is that customers can’t see someone’s good intentions; they only see the results. This is the biggest issue when it comes to credibility and why oftentimes there is a disconnect between...
by Mark Hunter | Mar 22, 2019 | Sales Leadership, Sales Mindset, Uncategorized
If you were to ask somebody to describe you in one word, what would they say? How different would their word be from how you describe yourself? Your reputation is your equity. Often, it is the reason the customer responds to or ignores you. The image that the customer...
by chris | May 15, 2012 | Sales Motivation, Sales Process
Every few months, it seems there is news of another failure of credibility by somebody in business. Most recently it has been the resignation of the Yahoo CEO, Scott Thompson. What’s amazing is how and why it occurred. Call it hubris, or just plain stupidity...
