by chris | Jul 16, 2015 | Profit Maximizing Price, Sales Process
“We’re $11.00 cheaper per month!” That was the entire value proposition given to me by the gentleman standing at my front door. It was a Saturday afternoon and the doorbell rang. A gentleman asked if we have a pest control service and if so what we...
by chris | Jan 23, 2013 | Profit Maximizing Price, Sales Process
Use the power of contrast to let the customer feel they’re getting a good deal, and you might just end up selling the higher price option. It’s amazing how few times I see this approach being used by salespeople. What is great is it works in most selling...
by chris | Oct 6, 2012 | Profit Maximizing Price, Sales Process
Do you know how to offer a firm price and not waver from it? Too many salespeople think they are putting a firm price on the table, only to then allow themselves to be negotiated down. A key part of your pricing strategy has to be knowing when and how to offer a firm...
