What is your customer’s backstory? Everyone has one, and you need to take the time to listen to it. More than ever, salespeople are having tons of conversations, due to so many working from home. For some salespeople, this is no different but for others, and...
As often as you are able to deliver new insights that your prospect finds interesting, you can contact him/her. Contacting a prospect is never about sending the stupid note that says, “did you see my list email?” or worse yet, “I’m just checking in to see if you’re...
When it comes to prospecting, it can feel like there are 100 things you have to get right to be successful. Trust me, I get it. I work with companies all the time helping them build an effective prospecting process. There are too many moving parts to even count....
This question ranks right up there with: which came first, the chicken or the egg? Prospecting has many components. It’s no different than a great recipe with a certain mix of seasonings that makes it taste exceptional. If you add the seasoning at the wrong...
Before I even get into the best way to follow-up with a prospect, I need to be firm about one thing: never start what you can’t finish! Thinking you can make a couple prospecting calls and that’s all it will take is foolish. Similarly, thinking you’ll fill your...
A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.
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