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Are You Spending Enough on Your Sales Efforts?

Are You Spending Enough on Your Sales Efforts?

How much do you and your company spend on sales? Too many companies have made cutbacks in sales all because they want to save money. More often than not, I’ll argue they don’t save anything but wind up hurting themselves. I have looked at some of the data...
Lead Generation: Whose Job Is It, Anyway?

Lead Generation: Whose Job Is It, Anyway?

It’s Guest Post Monday, and speaker and author Joanne S. Black looks at a common misconception out there about lead generation. “Salespeople should not generate their own leads.” That’s what more than one marketing executive told me at a recent...

Sales vs. Marketing: Can’t They Play Nice?

If you’re in Sales, you’ve learned to hate Marketing. If you’re in Marketing, you’ve learned to hate Sales. If you’re in management, you’ve learned to hate them both! It seems as if there are a number of arguments they’ve had with each...

Why “Social Media” Sucks for Prospecting

Remove your hands from the keyboard and step away from your computer, slowly. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. Forget it. It’s not working for one very reason —...