Who Owns Leads? Sales or Marketing

Who Owns Leads? Sales or Marketing

It’s time we challenge conventional thinking with regard to who owns the lead generation process. In the last several years, a lot has been written about how Sales and Marketing need to come together if we ever expect to resolve the issue of generating leads. In...
Will There Ever Be a Winner Between Marketing and Sales?

What is Marketing’s Role in Creating Prospects?

Creating awareness and helping generate leads always will be some of the key roles of the Marketing Department. The challenge is to make sure Marketing gears its efforts toward reaching the right prospects and customers. During my time in Marketing positions, I found...