by chris | Feb 27, 2015 | Profit Maximizing Price, Sales Process
Recently I was talking with a salesperson who had just been recognized by their company as being #1 salesperson for the past year. I’ve had the privilege to work with the company for several years developing and implementing their sales training program. Yes, you...
by chris | Nov 13, 2014 | Profit Maximizing Price
Do you believe that statement in the headline? Or, are you saying that statement simply isn’t true and customers do always look for the lowest price? Let me put an idea out on the table. Customers aren’t looking to buy the lowest price; it’s just that they do...
by chris | Jun 18, 2013 | Profit Maximizing Price
Quit kidding yourself! You’re not making any money off the low-price customer, regardless of what you think. Let me give you 4 reasons. Reason 1: The customer who demands a lower price from you is also going to be the customer who nags at you all the way...
by chris | May 17, 2011 | Profit Maximizing Price
That’s right — you’re too cheap! When you’re cheap, you attract cheap people. When you’re expensive, you attract expensive people. One thing I have found time and time again is the person who positions themselves as being cheap is the one who...
