by Mark Hunter | Jul 20, 2020 | Sales Mindset, Sales Motivation, Sales Process
Customers don’t wake up in the morning saying, “Oh, wow. I hope a salesperson sells me something.” That’s never the case. Customers don’t want to be sold. They want to buy. Actually, no. Customers don’t even want to buy, they want to invest.... 
by Mark Hunter | Mar 15, 2019 | Profit Maximizing Price, Sales Leadership, Sales Prospecting, Uncategorized
How you answer this question determines how you view the customer. Tesla recently announced that they were going to close their stores, move sales online and in doing so be able to cut their prices by 6%. You would probably say that this is an expensive move on their... 
by chris | Aug 6, 2013 | Profit Maximizing Price, Sales Process
Nobody wants to buy anything without getting something in return. If that is the case, then why should we look at the price we charge our customers as being a cost to them? This doesn’t make sense to me. I believe we should call it an investment. When we see...
