by chris | Sep 19, 2015 | Profit Maximizing Price, Sales Motivation, Sales Process
Invest! That’s right. Customer’s don’t want to “buy” anything. They want to invest. Customers will invest when they see that the value they are getting is equal to or greater than the money you are expecting them to give you....
by chris | Aug 6, 2013 | Profit Maximizing Price, Sales Process
Nobody wants to buy anything without getting something in return. If that is the case, then why should we look at the price we charge our customers as being a cost to them? This doesn’t make sense to me. I believe we should call it an investment. When we see...
