by chris | Sep 19, 2015 | Profit Maximizing Price, Sales Motivation, Sales Process
Invest! That’s right. Customer’s don’t want to “buy” anything. They want to invest. Customers will invest when they see that the value they are getting is equal to or greater than the money you are expecting them to give you.... by chris | Nov 11, 2014 | Profit Maximizing Price, Sales Process
Are you asking customers to buy or to invest? Think about that question for a moment. First think about what the question means and then how you would answer it, based on your approach to selling. Customers don’t want to buy anything. Buying means they’re...
