by chris | Jul 30, 2013 | Profit Maximizing Price, Sales Process
It doesn’t matter how cheap you are. Nobody is going to buy if they don’t believe what your offering is going to help them. If every purchase is based on an expected outcome, then is there really any reason to worry so much about price? No! Price is...
by chris | Jun 11, 2013 | Profit Maximizing Price, Sales Mindset
Why would anyone pay more for something? Unless they see some sort of value or benefit in it, they wouldn’t. This is why customers simply won’t pay more for anything they view as a commodity or — in sales terms — “a feature.” If...
by chris | Jul 12, 2012 | Profit Maximizing Price, Sales Process
One of the best examples I’ve found when trying to see the difference between product features and customer benefits is to think of it in terms of music. When I purchase music, I couldn’t care less how the music was made, the types of instruments used or...
by chris | Jul 12, 2011 | Profit Maximizing Price, Sales Motivation, Sales Process
I want to do all I can to increase your sales motivation and help you maximize your price. That’s what is behind our series 8 Ways to Increase Your Price. So far we’ve dug into 5 of the 8 ways: believing in what you sell, increasing your pipeline, just...
