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How to Use Email to Prospect

How to Use Email to Prospect

The first rule is don’t make it about you! A lot of people struggle with this. When I get a sample email from someone having problems, I can tell right away why they are struggling. If your prospecting emails are all about you, they are not valuable to the...
What’s The Value Of Your Name?

What’s The Value Of Your Name?

What company do you work for? The name of your company is seen in your email address, email signature, business card and many other places. I can even look at your profile on social media and see the name of the company you work for. This begs the question: what’s the...
Why Your Emails Aren’t Effective?

Why Your Emails Aren’t Effective?

The number of bad emails I get each week is on the rise again. A year ago I thought salespeople were getting smarter. Clearly I was wrong. The last few weeks, I’ve received some of the worst ones ever.  You’ve probably received the same, but remember that...