by chris | Jan 7, 2015 | Profit Maximizing Price, Sales Process
Why wait to raise your prices? Best time to do it is right now. It’s the beginning of the year, and the sooner you raise them, the more incremental cash flow you’ll be able to profit from this year. There’s no need to be gun-shy, thinking if you take an increase...
by chris | Jan 3, 2015 | Profit Maximizing Price
The customer will pay full price if they see the outcome. That starts with you! Yes, your confidence and competence are the starting point. Too many salespeople are flushing profit down the drain when they really could be MAXIMIZING profit. Check out this...
by chris | Jan 2, 2015 | Profit Maximizing Price, Sales Process
We all want to think we can raise our prices or minimally not have to discount our prices. Easiest way to do this is by narrowing your value proposition. You might say the way to get more is by offering less. You read that correct — offer the...
by chris | Dec 18, 2014 | Profit Maximizing Price, Sales Process
The argument is about as old as the oldest profession. You know the argument I’m talking about. It’s the one where the salesperson argues they could close more sales if only they could discount the price. In fact, I contend it’s more than an argument – it’s a...
by chris | Dec 16, 2014 | Profit Maximizing Price, Sales Process
One of the reasons salespeople don’t get the price they want or are pushed to offer a discount to close a sale is due to their value proposition. Too many salespeople use a single value proposition. They do so because they’ve had success with it and they’re...