by chris | Apr 21, 2015 | Profit Maximizing Price
“Cost-Plus” pricing is a common approach used by many businesses. It’s one that many financial people will argue is the right approach to ensure costs are covered. Approach is you start with your costs and then add on what you feel is an appropriate level of...
by chris | Apr 18, 2015 | Profit Maximizing Price, Sales Process
If you want to feel confident in your price, you have to be willing to walk away. As I have often said, sometimes the most profitable business you get is the business you don’t get. You have to be willing to stand firm in your price and value proposition....
by chris | Apr 7, 2015 | Profit Maximizing Price
I’m amazed at the number of times I get asked this question. I’m at the point where I want to respond by saying, “I don’t answer stupid questions.” Come on! What do you think? The answer is no! You are not “selling” if what the customer is getting...
by chris | Apr 4, 2015 | Profit Maximizing Price, Sales Process
There is a pricing strategy that you can use that will help you avoid giving a discount. You have to use the power of contrast in the way you make your offer. Once you get the hang of it, you will find this to be one of the most effective ways to secure the...
by chris | Mar 31, 2015 | Profit Maximizing Price, Sales Process
The customer rejects your price. They tell you it’s too high. You’re nervous you’re going to lose another sale and you wonder what to do. Problem is you may very well come up with the wrong solution. Your best solution is not to cut your price. Your best...