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How to Start Selling Your Outcome

How to Start Selling Your Outcome

Stop selling your product.  The product training you’ve had is bad. Who cares what you sell, or how good you or your company thinks it is. Instead, I want you to focus 100% on selling the outcomes you allow your customer to achieve.  That’s what your customer is...
6 Pricing Strategies for Success

6 Pricing Strategies for Success

The price a customer will pay is a reflection of the value you create.  When learning about your prospect becomes knowing your customer, you can customize that value. There are six things you should know and have in your prospecting tool belt before you present your...
When is the Best Time to Ask for a Referral?

When is the Best Time to Ask for a Referral?

Asking for a referral doesn’t have to be scary. In fact, most people are more than willing to help you.  All you have to do is ask.  Asking for a referral is not limited to any specific time frame. However, these are six opportunities that act as great reminders for...
10 Tips to Fill Your Prospecting Pipeline

10 Tips to Fill Your Prospecting Pipeline

You can fill your prospecting pipeline with a lot of ‘leads’, or with quality prospects.  Clogging your pipeline with bad leads that can’t or will never become customers costs you in lost time and lost money.  I believe there are some ways to ensure you’re putting the...
How to Know if a Lead Qualifies as a Prospect

How to Know if a Lead Qualifies as a Prospect

Does your lead even qualify as a valuable prospect?  Your time is valuable. Your skills are valuable, too. So before you get too cozy with any lead in your pipeline, it’s worthwhile to take a moment to evaluate. Is this a prospect I can move forward with, or just a...