Do You Know What Your Customer Really Needs?

  Awhile back, I started a series on negotiation tips. I shared that you should Sell First. Negotiate Second, Only Negotiate After They’ve Rejected Your Offer Twice, and Determine if You Are Dealing with the Decision Maker. This brings us to the #4 Tip:...

Starbucks and Munich… What I Learned

While sitting in the Munich train station drinking my Pike Place coffee, I’m struck by not only the uniformity of how Starbucks does what it does, but also by the differences in what they do. Now, let’s look at the facts. Munich, Germany and Seattle, Washington USA...

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