by Mark Hunter | May 24, 2019 | Sales Leadership, Sales Mindset, Sales Process
Maybe the right question is: how do customers define credibility? The issue is that customers can’t see someone’s good intentions; they only see the results. This is the biggest issue when it comes to credibility and why oftentimes there is a disconnect between a...
by chris | Dec 10, 2018 | Sales Leadership, Sales Motivation, Uncategorized
Sales is about establishing viable relationships. Your customers will never believe you until you first have established credibility. Why would anyone choose to do business with you if they don’t believe you? Sounds simple and yet, too often salespeople fail to...
by chris | May 15, 2012 | Sales Motivation, Sales Process
Every few months, it seems there is news of another failure of credibility by somebody in business. Most recently it has been the resignation of the Yahoo CEO, Scott Thompson. What’s amazing is how and why it occurred. Call it hubris, or just plain stupidity...
