Maybe the right question is: how do customers define credibility? The issue is that customers can’t see someone’s good intentions; they only see the results. This is the biggest issue when it comes to credibility and why oftentimes there is a disconnect between a...
Sales is about establishing viable relationships. Your customers will never believe you until you first have established credibility. Why would anyone choose to do business with you if they don’t believe you? Sounds simple and yet, too often salespeople fail to...
Every few months, it seems there is news of another failure of credibility by somebody in business. Most recently it has been the resignation of the Yahoo CEO, Scott Thompson. What’s amazing is how and why it occurred. Call it hubris, or just plain stupidity...
A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.
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